NOT ALL OF US ARE MATHEMATICIANS OR ECONOMISTS Very often, in a colloquial speech, a sentence can be heard: I’m not good with numbers. In entrepreneurship, such a statement is unacceptable because it is necessary to have basic knowledge of financial management. If we learn to read numbers in the right way, we can discover [...]
I AM ALSO A CONSUMER! Many people can discuss and share their opinions about the market and marketing. The reason is simple - each of us individually is a consumer, because we buy various products on a daily basis. We are annoyed if we cannot find a product we want, because the stocks have already [...]
1001 QUESTIONS AND ANSWERS In order to launch a new product or service, it is necessary to do a series of activities that mostly involve thorough preparation and answers to the 1001 questions: what are we going to sell, who will be our target group, is there a market, how to place goods or service, [...]
HAVE YOU HEARD ABOUT THE EXPRESSION “WALKING ON A THIN ICE" Being careful in business is necessary every day, but on the other hand, if we do not take calculated risks, we will hardly be able to move boundaries, standards, and achieve new successes. Risk management is a set of processes, that need to be [...]
WELL PLAYED CHESS GAME! Strategic and business planning can be exhausting, but with the right skills, it can be played like a chess game. We move slowly or faster through the fields and we are wondering if we have chosen the right figure. It's the same in real life. For some time we have weaker [...]
