I AM ALSO A CONSUMER! Many people can discuss and share their opinions about the market and marketing. The reason is simple - each of us individually is a consumer, because we buy various products on a daily basis. We are annoyed if we cannot find a product we want, because the stocks have already [...]
BUT EVERYTHING IS THE SAME! DO YOU REALLY THINK SO? The market and consumers can be grouped indefinitely. How can we recognize basic segments, common features, what is most important and how to approach a particular group? Is there a room for an additional product or service? How often is the market changing? What or [...]
IS THERE A DIFFERENCE BETWEEN MODERATION AND FACILITATION? The difference is essential because the goals are different. The moderator is someone who tries to help other people to reach an agreement. The facilitator is someone who helps the person or organization to do something easier or find the answer to the problem by discussing things [...]
1001 QUESTIONS AND ANSWERS In order to launch a new product or service, it is necessary to do a series of activities that mostly involve thorough preparation and answers to the 1001 questions: what are we going to sell, who will be our target group, is there a market, how to place goods or service, [...]
HAVE YOU HEARD ABOUT THE EXPRESSION “WALKING ON A THIN ICE" Being careful in business is necessary every day, but on the other hand, if we do not take calculated risks, we will hardly be able to move boundaries, standards, and achieve new successes. Risk management is a set of processes, that need to be [...]
GOOD PREPARATION IS THE PREREQUISITE FOR STARTING ANY BUSINESS! Launching your own business is a big decision that brings many questions and concerns. Creating a business plan is the basis in every sense because it is used for internal and external purposes, whether the decision is to start the business individually or seek partners. A [...]
WELL PLAYED CHESS GAME! Strategic and business planning can be exhausting, but with the right skills, it can be played like a chess game. We move slowly or faster through the fields and we are wondering if we have chosen the right figure. It's the same in real life. For some time we have weaker [...]
MORE THAN FUN Employees often have great expectations from the team building events. In addition to obvious fun and entertainment, there is also work being done on important goals such as improving communication in the team, understanding and accepting common goals, motivating participants, celebrating mutual success, and support in case of poor results. CEFE trainings [...]
TOURISM TREND IS CONTINUOUSLY GROWING This program is intended for entrepreneurs who want to open small guest houses or who see their business as part of a tourist offer. It is also intended for existing entrepreneurs from the tourism sector, as well as people employed in local organizations that promote tourism. This CEFE program is [...]