BUT EVERYTHING IS THE SAME!
DO YOU REALLY THINK SO?
The market and consumers can be grouped indefinitely. How can we recognize basic segments, common features, what is most important and how to approach a particular group? Is there a room for an additional product or service? How often is the market changing? What or who else influences the consumer’s decision and is not a product or service.
CEFE training Market segmentation in a structured way trains participants how to answer the most important issues and look at the market through business needs.