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NOT ALL OF US ARE MATHEMATICIANS OR ECONOMISTS Very often, in a colloquial speech, a sentence can be heard: I’m not good with numbers. In entrepreneurship, such a statement is unacceptable because it is necessary to have basic knowledge of financial management. If we learn to read numbers in the right way, we can discover [...]
THE INVISIBLE ONE Leaders are born but also learn. Contrary to common belief and generalization, leadership skills can be developed and learned knowledge can be used in every aspect of life. Leadership and motivation greatly help to gain the respect and readiness of others to achieve outstanding business results together, but also easier to overcome [...]
DO YOU EVER GUIDE A TEAM WITH YOUR EYES CLOSED? Being part of the team is rather a feeling and not a task. Vision, communication, integrity, openness, knowledge, support, motivation, trust, delegation, freedom given to the team. These are all key behaviors for the person leading the team. In life, there are some situations where [...]
I AM ALSO A CONSUMER! Many people can discuss and share their opinions about the market and marketing. The reason is simple - each of us individually is a consumer, because we buy various products on a daily basis. We are annoyed if we cannot find a product we want, because the stocks have already [...]
BUT EVERYTHING IS THE SAME! DO YOU REALLY THINK SO? The market and consumers can be grouped indefinitely. How can we recognize basic segments, common features, what is most important and how to approach a particular group? Is there a room for an additional product or service? How often is the market changing? What or [...]
IS THERE A DIFFERENCE BETWEEN MODERATION AND FACILITATION? The difference is essential because the goals are different. The moderator is someone who tries to help other people to reach an agreement. The facilitator is someone who helps the person or organization to do something easier or find the answer to the problem by discussing things [...]
1001 QUESTIONS AND ANSWERS In order to launch a new product or service, it is necessary to do a series of activities that mostly involve thorough preparation and answers to the 1001 questions: what are we going to sell, who will be our target group, is there a market, how to place goods or service, [...]
HAVE YOU HEARD ABOUT THE EXPRESSION “WALKING ON A THIN ICE" Being careful in business is necessary every day, but on the other hand, if we do not take calculated risks, we will hardly be able to move boundaries, standards, and achieve new successes. Risk management is a set of processes, that need to be [...]